EAG SPORTS MANAGEMENT
EAG Sports Management has been servicing the sports PR, brand marketing, crisis management, and personal and business needs of high-profile professional athletes for almost two decades. A pioneer in the field, EAG has maintained its reputation as a leading professional sports public relations and marketing firm.
About Us
We understand that the career of an athlete does not begin nor end with playing contracts. We emphasize the importance of working in conjunction with agents, teams, advertisers, and the media to develop an athlete’s brand on and off the field. We have proven, as illustrated by our many long-standing clients, that a continual PR and marketing strategy is imperative to building and maintaining a foundation for career and post-career relevance and sustainability. Adding the fresh approach and detailed attention of a company like EAG allows athletes to take full advantage of the career enrichment that can be attained through marketing, public relations, social media, and philanthropy.
EAG aggressively seeks influential opportunities for each of our clients to ensure that their brand not only remains relevant but continues to grow, thrive, and influence. We provide our clients with unparalleled concentrated service and, as a result, have maintained athletes for their entire careers and even long after their professional career has ended.
Contact us for a fresh marketing approach to further your career. We represent professional athletes and celebrities nationwide.
SERVICES
EAG Sports Management provides hands-on sports marketing & crisis management services ranging from the most complex of marketing, publicity, social media, personal branding, crisis management, and event PR. From crisis management for professional athletes to customized PR services, we specialize in the development and execution of personalized strategies in the following key areas:
We also offer each of our clients our personal concierge services free of charge.
Our knowledgeable and experienced associates are experts in Entertainment and Professional Sports. EAG works to generate supplemental compensation to the athlete through marketing and endorsements, locally as well as nationally.
We work with such companies as Nike, Reebok, Coca-Cola, Pepsi, General Motors, McDonald’s, T-Mobile, VIZIO, and many more of the industry’s leading brands and corporations. Our publicity department works with each athlete individually based on a strategic, personalized plan to build and maintain a local and national brand.
Through our years of experience, we have garnered relationships with various advertisers and media outlets within the sports, entertainment, and lifestyle communities. Our clients have been featured in national publications such as GQ, Complex, Men’s Health, Maxim, Men’s Fitness, Men’s Journal, Sports Illustrated, ESPN The Magazine, and more. Our reach in the broadcasting community transcends the sports radio and television market into the world of entertainment and the likes of FX, ABC, NBC, Disney, Nickelodeon, MTV, and SPIKE TV, to name a few. Because of our longstanding relationships with the media, EAG Sports Management has become the “go-to” firm for professional athletes.
EAG looks forward to personalizing our services to fit your individual needs.
Contact us to discover more about our service options. We proudly represent professional athletes and celebrities nationwide.
Our Team
Take the right PR and marketing approach for your brand. Meet the team at EAG Sports Management and learn how we can assist you with your goals.
DENISE L. WHITE
Denise L. White is the CEO and Founder of EAG Sports Management, a company that specializes in handling those aspects of an athlete’s career that can be easily overlooked by an agent or team with an overflowing roster.
In the past 20 years, she has taken her company from an initial concept for a couple of clients to a major player in the sports industry that retains an impressive list of athletes. Throughout the incredible growth of her business, Denise has maintained her personal approach, leaving no doubt about the investment of time and dedication she grants every client. This wholehearted commitment and attention to detail is the secret to her success as one of the very few successful females in an aggressive, male-dominated industry.
In 1996 after a successful career in broadcasting, Ms. White chose to expand her sports business experience by pursuing an entrepreneurial venture. She had noticed a gap between the roles of player agents and front offices when it came to career management services for professional athletes. In the NFL, where teams at times field 80 players and agencies sign even more, it is easy for rookies and veterans alike to fall through the cracks. Denise used vision and determination to open an office where players could find individually tailored career assistance and development. Today EAG provides the highest quality service for athletes seeking marketing, public relations, event planning, branding, and crisis management. In one week, it is not unusual for Denise herself to coordinate or attend a red carpet event, a fundraising dinner, a network show taping, and a national magazine photoshoot while working on bringing an athlete back from a crisis management situation.
Amidst these activities, she can be found at a host of sporting events throughout the years. Denise can also be seen on CNN as a contributor to their sports stories. Most recently, Denise was featured in a seven-page Men’s Journal article where she was profiled as the "Woman who bails out the NFL's bad boys." Out of the Men's Journal article, Hollywood came knocking, and Fox2000 bought Denise's life rights to produce a film about her life starring Jennifer Aniston, which then was parlayed into a TV show with Netflix, due for production in 2023.
Ms. White has established her position as a respected leader in sports management through strong cooperation with leagues, teams, and agents. They recognize that Denise and EAG enhance their efforts to both promote and provide for their athletes.
Lindsey Waterhouse
Vice President
Alexandra Garcia
Director of PR
Cecilia Macris
Sr Publicist/Coordinator
Karson Parry
Director of Athlete Relations
Lindsey (Deierling) Finegan
Consultant
Maddy Candioty
Athlete Relations/Jr. Publicist
Contact us to work with our team for top personal branding opportunities. Our PR specialists represent professional athletes and celebrities nationwide.
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Business in the front, party in the back 🤠
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Fans attending Sunday’s game will receive a free mullet headband to celebrate Jared Allen’s induction into the Ring of Honor. pic.twitter.com/JPtvcpyPOc
EAG SPORTS MANAGEMENT CLIENT TESTIMONIALS
PATRICK PETERSON
“EAG Sports Management has played an integral role in my continued success off of the field and I have benefited tremendously from their services. I have been exposed to a whole new level of PR, brand development and management; EAG is in a class of its own. Their team is professional, reliable and cutting edge. I am consistently impressed by their unique and original ideas and opportunities for my brand. The staff at EAG is wonderful to work with and they are dedicated to making sure that all of my PR goals are achieved.”
TONY GONZALEZ
“I worked with EAG and Denise going on 14 years. Not only was she an incredible friend and confidant, but she was also able to get me the National exposure I never deemed possible for me. I ended up in so many publications, television shows and appearances that I know Denise worked hard to get me. EAG goes out there and works for the Athlete. EAG has established themselves as a premier company in the Sports Marketing and Publicity Industry.”
DESEAN JACKSON
“I decided to hire EAG because I felt they were the best in building my brand on and off of the field. They have stepped up to the plate and bring professionalism along with years of experience in making athletes household names. Denise and her staff are great to work with and produce great results for me.”
JARED ALLEN
“I was with EAG because Denise, Lindsey and the rest of the staff were always there when I needed them. They helped me develop my brand on and off of the field. There isn't anything they can't do. They were like family.”
TERRELL SUGGS (2011 NFL DEFENSIVE PLAYER OF THE YEAR)
“In my field I need a team of creative and strategic thinkers working on my brand. People who know how to bring a unique perspective to my opportunities as an athlete and a filmmaker. Denise and her team embody that and I can count on her for anything at any time. She's become family to me and I am grateful for it.”